Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

By Gary Erickson

In April of 2000, Gary Erickson became down a $120 million supply to shop for his thriving corporation. this day, rather than taking it effortless for the remainder of his lifestyles and having fun with a sumptuous retirement, he is operating more durable than ever. Why could any sane individual cross up the monetary chance of a life-time?

Raising the Bar tells the fantastic tale of Clif Bar's Gary Erickson and indicates that a few issues are extra vital than funds. Gary Erickson and coauthor Lois Lorentzen inform the bizarre and encouraging tale approximately following your ardour, the liberty to create, maintaining a enterprise over the lengthy haul, and residing responsibly on your group and in the world. Raising the Bar chronicles Clif Bar's ascent from a do-it-yourself power bar to a $100 million phenomenon with an anticipated 35 million shoppers, and a firm hailed by way of Inc. journal as one of many fastest-growing inner most businesses within the U.S. 4 years in a row. The e-book is full of compelling own tales from Erickson's life-trekking within the Himalayan mountains, using his bicycle over roadless ecu mountain passes, hiking within the Sierra Nevada range--as idea for his philosophy of industrial. during the booklet, Erickson--a aggressive bike owner, jazz musician, international traveller, mountain climber, desert consultant, and entrepreneur--convinces us that maintaining one's staff, neighborhood, and surroundings is nice business.

If you're a supervisor, government, enterprise proprietor, or board member, Raising the Bar is your individual advisor to company integrity. while you are a activities fanatic, environmentalist, experience lover, intrigued by way of a distinct company tradition, or simply attracted to a great tale, Raising the Bar is for you.

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Yvon instructed me that it took him years and some attempts to discover simply the fitting individual to function Patagonia’s CEO. within the early Clif Bar days, Lisa and that i wore each hat; we ran day by day operations and supplied the corporate imaginative and prescient. I now think that every thing shouldn’t rely on the presence and character of the unique founder or entrepreneur. In bankruptcy Seven I describe how our organizational constitution includes the Clif imaginative and prescient in its day by day operations. a firm needs to stream from being entrepreneur-centric to being vision-centric. bankruptcy 7 maintaining OUR dwelling corporation (FIVE ASPIRATIONS enterprise version) What go back on funding do i am getting from a white-road trip or a primary ascent? For me, driving and hiking have constantly been in regards to the complete trip: i like the dreaming, making plans, organizing; i like the gear, the line journey to the mountain, the camping out and climbing. I even love cooking meals on a rock ledge. My go back on funding can be a sundown midway up a mountain, or discovering a funky crack to climb, or pushing myself bodily and mentally, or giggling with a blood brother. within the similar approach, i admire all facets of our company: the tips, the making plans, the possibilities to do sturdy on the planet; i admire growing and production items, poring over budgets, competing with different manufacturers, operating with nice humans. given that package and i've invested our lives, cash, and time within the corporation, the go back on funding had greater be worthy it. The enterprise global bargains only one definition of ways to get a helpful go back on funding: “Maximize shareholder value,” the outdated base line. equipment and that i spent numerous hours speaking approximately what we would have liked in go back for the time, cash, and emotion that we invested. We requested ourselves what may make us proud on the finish of every yr. We knew it wasn’t all concerning the cash for us. We knew that we needed Clif Bar to be fit over the lengthy haul and that we would have liked to maintain our corporation on a white-road trip. As we talked, the time period sustainability got here up repeatedly. Didn’t we wish to maintain our manufacturers so lets aid our environmental application? Didn’t we wish to maintain a revenue so lets deal with our individuals with an analogous appreciate and attentiveness that Clif had through the years? After all we did as a firm, we learned that our go back on funding boiled right down to 5 aspirations: maintaining our manufacturers, our company, our humans, our group, and our planet. Arie de Geus writes within the residing corporation that Western firms have a standard existence span of roughly thirty to 40 years. i need Clif Bar to get pleasure from a lifestyles that's longer and more fit than the norm. i stopped bankruptcy Six via writing that businesses have to flow from being entrepreneur-centric to vision-centric in the event that they are to thrive over the lengthy haul. In 2002, we formalized the Clif Bar imaginative and prescient right into a company version in accordance with our 5 aspirations. i think our company version has legs: people and corporations can undertake (and adapt) this vision-centric version. it's a dwelling grand scan.

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